Solution: Flexible, simplified and branded checkout flow that established credibility
An intuitively flexible, well-branded checkout flow and onboarding experience users expect from a well-known brand.
Chicago Tribune is one of 8 local media businesses that’s a part of the Tribune Publishing Company and known for its award-winning journalism. They create and distribute content with a commitment to informing, inspiring, and engaging local communities.
After conducting a digital audit, market analysis, and research I created a product strategy and design that was modern, intuitively flexible, and built on best practices. It was important to provide a well-branded experience that started with the checkout flow, but also reinforced and continued through a new onboarding experience that connected with the existing Welcome Series email campaign.
Deliverables & Tasks
Digital audit and market analysis, audit & ideation workshops, product strategy, user flows and journey mapping, wireframes, clickable prototyping, product design, admin design, stakeholder presentations, design and development documentation, usability testing and user research
Brand
Chicago Tribune
Role
UX/Product Design Lead & Strategist
My Contributions
- User Experience Design
- User Interface Design
- Product Strategy
- Wireframing
- User Flows & Journey Mapping
- User Research & Testing
- Product Design
- Creative Direction
- Development Planning
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Product Strategy
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Checkout Redesign & Onboarding
While iterating on product designs for both the checkout redesign and new onboarding, I worked with the team to plan, develop prototypes, and run 2 rounds of user testing and research based on opportunities I helped to identify while building out low-fi designs during the strategy phase.
Onboarding
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Account Management
After redesigning the subscription checkout and adding an onboarding flow to introduce new and returning consumers to the brand and benefits as a subscriber, a redesign of the account experience was needed. It was a vital priority to update UX to reflect the new experience, but also provide support for new features and enhancements.
