Solution: Increased engagement with search results through dynamic content formats
Explored various ways to expand engagement, built user trust and confidence with search results.
Google is the world leader in search and in organizing the world’s information by making it universally accessible and useful to all. However, today customers have more ways than ever to achieve their search goals.
I led an Innovations Team to solve tomorrow’s problems today by helping to define the evolution of Google Search by designing new concepts aimed at expanding the way users perceive and interact with result content and ads from both a visual and functional standpoint.
Deliverables & Tasks
Digital audit & market analysis, personas, ideation and audit workshops, user flows and journey mapping, wireframes, clickable prototyping, product design, stakeholder presentations, design documentation and A/B testing
Brand
Google Search
Role
UX Design Lead
My Contributions
- User Experience Design
- User Interface Design
- Digital Strategy
- Wireframing
- User Flows & Journey Mapping
- User Research & Testing
- Product Design
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