Solution: Inspired brand storytelling targeting specific user needs & benefits
Tailored a contextual product experience with a branded content strategy targeting specific user needs.
Google for Education is helping to expand learning for educators and learners all over the world. They are helping equip the next generation with future skills. Educators and learners at every age and stage deserve the tools and skills that set them up for success in building the future they want for themselves.
I led a UX team that helped develop a content strategy that pushed forward a product benefit narrative based on specific user needs. The result led to experiences that leveraged a product story built with contextual benefit-led content modules that drove higher time on pages, increased scroll depth and user engagement.
Deliverables & Tasks
Digital audit and market analysis, personas, ideation and audit workshops, user flows and journey mapping, wireframes, clickable prototyping, product design, stakeholder presentations, design documentation and A/B testing
Brand
Google for Education
Role
UX Design Lead
My Contributions
- User Experience Design
- User Interface Design
- Digital Strategy
- Wireframing
- User Flows & Journey Mapping
- User Research & Testing
- Product Design
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Google Classroom
Establishing a priority on telling the story of how Google for Education continues to contribute and support how people learn at a high level all over the world was key. With that in mind, we based our strategy on a content-first approach. Rebuilding the experience based on the brand story and how the product benefits meet specific user needs.
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UI & Experience Enhancements
