Solution: Contextual promotion of additional related products
Created a contextual awareness of the expansive family of Google Assistant products through app promotions.
The Google Assistant is a virtual assistant software application developed by Google based on artificial intelligence, it can engage in two-way conversations to keep you up to date on lifestyle activities through simple voice commands.
Awareness of Google Assistant and its ability to be a virtual partner with a user’s lifestyle and activities was the primary purpose of the app. However, there is a larger family of products that could amplify those abilities. I lead the UX design approach on how to provide a contextual promotional experience for bringing awareness to additional products for getting more out of the Google Assistant platform.
Deliverables & Tasks
User flows and journey mapping, wireframes, clickable prototyping, product admin strategy and design, product design, stakeholder presentations, design and development documentation
Brand
Google Assistant
Role
Senior UX Designer
My Contributions
- User Experience Design
- User Interface Design
- Wireframing
- User Flows & Journey Mapping
- Product Design
- Creative Direction
- Development Planning
01
03
Strategy & Concept
With the initial launch of the Google Assistant TV app, the next challenge was to grow awareness of the larger family of products that can expand and add additional access to all benefits of the Google Assistant platform. We developed an awareness feature that was sensitive to the time of day users were engaging and the devices they were using.
02
03
Product Design
Depending on the time of day and the activity that is being introduced when the user is interacting with the Google Assistant TV app, a promotional ad is shown for a related Google product that can add additional support. Promotions included not only physical products like Google Nest and others but also Google apps.
03
03
Admin Portal
Along with updating the Google Assistant TV app experience to include support for promoting the extended family of Google products and apps, we also needed to provide a portal to manage these promotional campaigns.
