Solution: Flexible, simplified and branded checkout flow that established credibility
An intuitively flexible, well branded checkout flow and onboarding experience users expect from a well-known brand.
Chicago Tribune is one of 8 local media businesses that’s a part of the Tribune Publishing Company and known for its award-winning journalism. They create and distribute content with a commitment to informing, inspiring and engaging local communities.
After conducting a digital audit, market analysis and research I created a product strategy and design that was modern, intuitively flexible and built on best practices. It was important to provide a well branded experience that started with the checkout flow, but also reinforced and continued through a new onboarding experience that connected with the existing Welcome Series email campaign.
Deliverables & Tasks
Digital audit & market analysis, audit & ideation workshops, product strategy, user flows and journey mapping, wireframes, clickable prototyping, product design, admin design, stakeholder presentations, design and development documentation, usability testing and user research
Brand
Chicago Tribune
Role
UX/Product Design Lead & Strategist
My Contributions
- User Experience Design
- User Interface Design
- Product Strategy
- Wireframing
- User Flows & Journey Mapping
- User Research & Testing
- Product Design
- Creative Direction
- Development Planning
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