Solution: Increased engagement with search results through dynamic content formats
Explored various ways to expand engagement, build user trust and confidence with search results.
Google is the world leader in search and in organizing the world’s information by making it universally accessible and useful to all. However, today’s customers have more ways than ever to achieve their search goals.
I led an Innovations Team to solve tomorrow’s problems today by helping to define the evolution of Google Search by designing new concepts aimed at expanding the way users perceive and interact with result content and ads from both a visual and functional standpoint.
Deliverables & Tasks
Digital audit and market analysis, personas, ideation and audit workshops, user flows and journey mapping, wireframes, clickable prototyping, product design, stakeholder presentations, design documentation and A/B testing
Brand
Google Search
Role
UX Design Lead
My Contributions
- User Experience Design
- User Interface Design
- Digital Strategy
- Wireframing
- User Flows & Journey Mapping
- User Research & Testing
- Product Design
01
03
Raise Ethical Awareness to Reflect a Changing World
Provide an easy way to evaluate brand consideration for values that personally impact users and their choices. Curate and browse results based on ethical values that are important to the user, while also allowing brands to differentiate themselves by telling their ethical story. Then verify content leveraging blockchain to help establish a higher sense of trust and credibility.
02
03
Evolving Search Ads to Meet Consumer Expectations
Conducted a design exploration to expand on how Google might help users complete their commercial journeys by evolving Search ads to be richer, more relevant, and more informative using all available advertiser data. Research has shown that ads play a meaningful role throughout the shopping journey.
03
03
Reimagining the Google Design System
Creating a visual-first, cohesive design language that drives user engagement while also providing aesthetic beauty that aligns with the modern expectations of a digital experience users expect. We’re directly connected to a diverse amount of information and it’s important to find the balance between simplifying search results that are more meaningful, personally relevant, and easy to connect with.
